Global Business Analytics (GBA)

Course Description

Welcome to Global Business Analytics (GBA), a comprehensive course designed to provide university students with essential knowledge of data analysis and business intelligence. This course covers data mining, predictive analytics, and the use of data visualization tools. Students will learn to analyze business data and apply analytical techniques to support decision-making.

Course Objectives

  • Understand the principles of business analytics.
  • Master data analysis and data mining techniques.
  • Gain proficiency in predictive analytics and data visualization.
  • Learn to apply business analytics to real-world scenarios.

Benefits for University Students

  • Enhanced Understanding: Deepen your knowledge of business analytics, complementing your university studies and helping you excel in exams.
  • Practical Skills: Gain practical skills essential for academic success and professional readiness in business analytics.
  • Career Preparation: Prepare for careers in data analysis, business intelligence, and decision support with a strong foundation in business analytics principles.
  • Certification: Receive a certificate upon completion, recognizing your mastery of the course content.

Course Outline

  1. Introduction to Business Analytics
    • Overview of business analytics principles
    • The role of business analytics in decision-making
  2. Data Mining Techniques
    • Techniques for extracting insights from data
    • Handling large datasets and data cleaning
  3. Predictive Analytics
    • Building predictive models
    • Techniques for forecasting and trend analysis
  4. Data Visualization
    • Using tools like Tableau and Power BI
    • Creating effective data visualizations
  5. Applications of Business Analytics
    • Analyzing real-world business data
    • Applying analytics to business strategy and operations

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Master business analytics techniques and enhance your academic and professional prospects.
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General Disclaimer

The educational content provided is intended for informational purposes only. Certificates issued upon course completion recognize mastery of content but are not equivalent to formal academic degrees.