Global Marketing Management (GMM)

Course Description

Welcome to Global Marketing Management (GMM), a comprehensive course designed to provide university students with essential knowledge of marketing strategies, market research, and digital marketing. This course covers the development and implementation of marketing plans, consumer behavior analysis, and the use of digital tools to reach target audiences.

Course Objectives

  • Understand the principles of marketing management.
  • Master the development and implementation of marketing strategies.
  • Gain proficiency in market research and consumer behavior analysis.
  • Learn to leverage digital marketing tools and techniques.

Benefits for University Students

  • Enhanced Understanding: Deepen your knowledge of marketing management, complementing your university studies and helping you excel in exams.
  • Practical Skills: Gain practical skills essential for academic success and professional readiness in marketing.
  • Career Preparation: Prepare for careers in marketing, advertising, and business development with a strong foundation in marketing principles.
  • Certification: Receive a certificate upon completion, recognizing your mastery of the course content.

Course Outline

  1. Introduction to Marketing Management
    • Overview of marketing principles
    • The role of marketing in business
  2. Developing Marketing Strategies
    • Creating effective marketing plans
    • Strategic marketing analysis
  3. Market Research
    • Conducting market research and data analysis
    • Understanding consumer behavior
  4. Digital Marketing
    • Utilizing digital marketing tools and techniques
    • Social media marketing and online advertising
  5. Advanced Marketing Topics
    • Handling complex marketing issues
    • Integrating marketing practices with business strategies

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Master marketing management techniques and enhance your academic and professional prospects.
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General Disclaimer

The educational content provided is intended for informational purposes only. Certificates issued upon course completion recognize mastery of content but are not equivalent to formal academic degrees.